Press Release: GY offers its clients the directed combinatorial algorithmic library (DCAL):

The product is good. The consumers are good. The sales are slow. First, the company spends $. Next, more $$. Overtime the company has spent lots of $$$$!!! This is the common denominator affecting most businesses. Companies spend to drive their earnings 'seemingly' with the right customer. Only to find out, each time you stop spending, sales go down. Overtime, the business has become dependent on money driving the sales turnove (discounts, more discounts, advertising). The dream has now become a nightmare and the business only looks good from the outside. Your point reward system is also fractured since the numbers show this being a liability. As a consequence, you allow changes to the rules. This move will cost you the remaining customers that were loyal purchasers. This is business turmoil 101. 

With the internet revolution, you've been approached by Cost Per Click (CPC)/Pay Per Click (PPC) and now search engine optimization (SEO) and search engine marketing (SEM) firms. Once again, more payments $ into their pockets and your stash of bills get higher and higher!! Web-driven sales can complicate your business model and often times the loyalty ratio is extremely low. Research shows that high touch clients have their value. If PPC/SEO/SEM fundamentally improved businesses, they would be studied as methodologies to turn-around dying businesses. Instead, they are really shunned as exit strategies that ultimately reduce the valuation of the business.

Directed Combinatorial Algorithmic Library (DCAL) costs nothing. Here is why, it is so effective (see below) that:

1. Your costs go down, your sales go up.

2. Our team doesn't have to get paid with an upfront credit card. We don't have CPC/PPC costs. Instead, we are a proponent of solid reliable revenues without clicks?

3. We go beyond regression analysis tools. Initially, this approach was used by pharmaceuticals to optimize drug libraries and now it is being applied to many industries of chemistry (link). As you can see, this link is worthwhile since it gives you a comparison chart on methods without combinatorial approach vs the standard (this allows you to get a flavor for what DCAL can do to increase your profile, image, consumer spending etc).   

DIRECTED: 

Current consumer targeting methods fail medium and longer term. Their approaches lack accuracy and precision and don't know the first thing about six sigmas. Marketing & PR companies are the first be fired during tough times because they come across as being able to save your business and end up failing. They are just good for burning money. You'll find none of the marketing team has rarely ever made or developed a product and have little if any sales experience. So how can you have someone who teaches the team from the top who has never worked at the bottom?

Having a solid mathematical backbone is critical in having a chance for target recruitment success. This goes beyond just using store bought tools such as regression analysis including the powerful subcategory of nonparametic regression analysis. The real answer lies in generating a properly directed combinatorial algorithmic library (DCAL) and here we will help you understand our meaning of the word 'directed'.

The target needs to be directed because you wouldn't want to use 'bass bait' in a lake full of trout.

So you need to understand the market and the market gaps that exists prior to entry. The distinction between directed vs. undirected (random) is that the north, south, east and west for each business venture is determined so that a mapping strategy is employed. The power of marketing to a directed market about to collapse or shift via a tipping point becomes obvious when you see a zero derivative (the changing point). On a daily basis, our team is looking for these shifts and trends. For us, this is a repeatable science vs. handwaving techniques (i.e. SEO, SEM, cost per click, blasting advertisements). Your company's success or failure is really determined by the right or wrong campaign.

Example #1: As the cost of commodities rise and family size shrinks, there is a tipping point between owning a large homes to entertain guests vs. downsizing to a home mainly for the family. Shift catalysts: 1. Increasing accessibility of internet 2. cell phones 3. video home phones 4. new communications hubs. Support locations: hotels, golf locations, restaurants have a chance to profit in homes that are too small to entertain friends. Statistically, smaller homes and apartments are good places to open restaurants. We call ourselves marketmakers versus the rest who call themselves marketers. Specifically, we are a team of: quantitative marketmakers.

Example #2: Company offers three (3) types of USDA grade A beef. The types of beef are corn-fed, grain-fed and grass-fed. The rising incidence of quality beef sensitive consumers contained a catalyst: prions. The business cost of maintaining three (3) types of beef, finding the right customer prevents the company from reaching profitability. The time cost and the existing cash flow don't match and they never performed a GY-DCAL projection. If they did perform a GY-DCAL, the answers would be evident on whether offering one kind of beef and getting the largest right target audience would be a better business decision. PPCs/CPCs/SEOs/SEMs fail because companies philosophically think dangling a piece of advertisement in front of people will increase conversions!! It generates a response but not a repeatable one. That is why you need to keep changing the bait (aka advertisement). We don't presume that shoppers are stupid. On the contrary, we believe in encouraging saavy shoppers because they will have a stronger product loyalty.

Example#3: Company A uses GY-DCAL to map geographical data plotting and consumer loyalty. GY-DCAL helps to distinguish the good loyal customer on both online/offline methodology. Revenues soar due to a high reliability ratio. In addition, brand security and fraud is also lowered due to better tracking of your brand. This was implemented in many USA brands going overseas to Asia/China. We are the only system that has a zero tolerance for being copied and we build the loyalty at the consumer base. 

Costs: Directed is significantly lower than undirected (random) 

Concerns: Is any data lost with using directed vs. undirected (random)?

Answer: No, provided you have accurate forecasting tools that work. 

Code of Ethics: SEO/SEM borderlines on ethics because they constantly need to invent methods to extract/take information. The word: take is the opposite of giving. This automatically causes the business to customer (B2C) or business to business (B2B) relationship to start off poorly. Even Facebook requires the use of points in games (mobwars) to generate consumer demand for cost per clicks (CPCs)/pay per clicks (PPCs). This is not used in our programming language because it ultimately creates the wrong match for our target consumer group library (therefore affecting the GY-DCAL approach). As a company, we screen for businesses that want loyal customers. GY-DCAL for our own company is also built on this approach. Our loyal clients give us their data so we can help them (a +ve cycle). Forceful or tricky data extraction is not necessary. 

COMBINATORIAL:

The applications are very advanced and have played the largest role in the solid phase synthesis support matrices in the pharmaceutical industry. This category was called combinatorial chemistry. Synthesis of molecules in a combinatorial fashion can provide a rapid return on investment (ROI) to large numbers of molecules. A molecule with three points of diversity (R₁, R₂, and R₃) can generate possible structures, where , , and are the number of different substituents utilized. This library database of information alone is valuable and can be monetized.

Mitsunobu Reaction (Wiki, pdf download);  

Dr. Chiu 1997-1998 Reference:Phosphinopeptoids Title , Tet1, Tet2, Tet3, Tet4. 

ALGORITHM LIBRARY:

Finance:

Whether one analyst is bullish or bearish depends on the very algorithms generated by their analytical team. They each will have buy/sell ratings and the in-betweens already preset based on their own prices invested into the market. The firm will buy in at $50/share. Have a buy rating up to $65/share. And then above $70/share, it becomes a sell rating. The firm has already sold out of their original position (or some portion) at $60/share. This calculated maneuver is quantitative and non-emotional. Firms that go beyond this utilize a derivative model base and are able to increase their returns. Trading firms use  quantitative algorithmic libraries and their success will depend on their data interpretation of macro/micro dynamics.

Medicine:

When a PSA (Prostate Specific Antigen) protein is measurable with rising levels over time, it has been determined as an indicator for possible localized and metastatic prostate cancer (CaP). The algorithm written does not allow for a library generation due to the internal flaw that the data is unreliable due to the improper directed approach. Prostate cancer growth is very slow. However, if tests are run, positive data is reported by the front line practitioner to every insurance channel. This reported data becomes categorized by underwriters as risk. Having positive data increases the costs to the insured. The double negative is treatment is not guaranteed to be successful and data shows lack of treatment may provide a better prognosis (outcome). The failure of the direction indicates that the best informatics and data analysis using regression and nonparametric regression analysis is wasted.

Pharmaceutical Drug Discovery:

Pharmaceutical core library basics are useful examples in the value of direction and should combinatorial algorithm libraries then be applied, there can be lots of fruitful returns. Laymen's understanding of the +ve impact, the few specialists who understand combinatorial approaches related to chemistry, benefits are staggering.

MIT THESIS: SLOAN SCHOOL OF MANAGEMENT SUBMISSION FRANKE 1995 DOWNLOAD PDF (Click SAVE TARGET AS TO DOWNLOAD)

Dr. Chiu 2000 Reference: Arylthiazolinedione Patent1, Arythiazolinedione Patent2

NOVEL APPLICATIONS INTO THE CONSUMER MARKETS (Proprietary NOVEL Services Exclusive to GY Clients):

1. Identify your Audience (Active vs. Passive)
Who, What, When, Where, How Approach. Advertisement placement, usage and conceptualization of the campaign are different. The right advertisement in the wrong place can be exhaustive.

Example#1: Think about all the banners that exist on the buildings. If we plastered the buildings would that mean we would get the proper conversion?

Example#2: Take a look at www.yahoo.com and look at their advertisements on their website. Do you think that cost per click (aka pay per click) and using search terminology should be commoditized and then revenue shared based on keyword derivatives? What happens when you have 50 clients all using the word: sugar? The keyword: sugar suddenly becomes very expensive and may not be necessarily increasing your revenues. Numerous businesses will suffer. www.volcanicnectar.com (the website already contains the word nectar which has a high correlation value to sugar eliminating the cost of the keyword sugar).

Cost Per Click (aka Pay Per Click <PPC>) vs. Cost of Search Engine Optimization (SEO) -an excerpt & case study from an internet firm selling SEO:

Let’s compare the cost of hiring a professional to pay per click programs.  Yahoo Search Marketing, formerly Overture, charges $100 for a site analysis, and then by the click thereafter.  A minimum campaign may run you $100 per month.  That means, you are purchasing about 200-250 visitors per month, at roughly 40-50 cents per click.  Of those 250 visitors, one can estimate that if the keywords used in the PPC ad are properly utilized, 75% of those are qualified clicks.  So that means, for your $200, you are getting 188 qualified visitors to your site in the first month.  In the scope of traffic, that’s really not very much.  In a year’s time, you can spend $1300 for 3000 visitors.  You can see how relying solely upon pay per click traffic can be very expensive.

Let’s say you pay the same amount to an SEO firm.  If they do their job effectively, you can easily receive ten times the traffic in a short period of time.  Plus, every click to your site from the search engines are by people who are actually looking for what your site has to offer, and even if they make a mistake, it costs you nothing.   If you don’t use the correct keywords, especially in a pay per click campaign, you’ve wasted your money on traffic that neither cares about nor wants your product.  By not optimizing your site effectively, you will end up relying upon pay per click traffic far more than you need to.

GY-DCAL Criticism: Neither are effective in developing a consistent return (low reliability ratio). This is why the consumer "shooting in the dark" model is not used in pharmaceutical drug discovery. The going forward a reliable library database is not generated that incorporates macro (global)/micro(local) trends. Risk: One should start considering all the possibilities and reasons for PPC/SEO failure. When the overall buying trend changes(consumer price index falls), the entire system will become stressed. PPC/SEO do not have maneuverability in these environments and it is not measureable by PPC/SEO because who you're optimizing is generalized online groups. They cannot predict dynamic changes in consumer behavior. Trying to measure consumer behavior has consistently failed with/without the cookies. We should not need to use cookies and/or invasion of privacy techniques.   

Example#3: Using the proper data in the market can be a wonderful filter. Sometimes too much of the wrong data, can cause problems. Think about companies that use celebrities. You won't know if your business' success is based on the celebrity or the business. Areas such as medicine and law have such complex information barriers that this can provide market entry and filtration for health or legal matters.

Beyond the 'celebrity' profile can provide a distinct multiplier effect since celebrity branding has been overused. Online/offline GY-directed combinatorial algorithmic library (GY-DCAL) enabled comodulation masking release (CMR) allows you to distinguish and locate the market strength of loyal and interested consumers. The following examples were enacted during the branding of Dr.Chiu safety, beauty, health & eco-concepts using CMR + GY-DCAL in Asia:

Step1: Who/What was Merck  Step2: Dr.Chiu came from & contributed to Merck (1,2) Step3: Dr. Chiu's advice personal/radio/cover/living/seminars/television/film (1,2a,2b,3,4a,4b,5,6,7)

Step4: Advertorials/Websites (1,2,3,4) Step5:Everyone's News (i.e. melamine in milk1, water safety1) Step 6: Humanitarian Acts (i.e. Advisor & Managing Director of nonprofit Watering Seeds1,2; Honorary Prof. Science & Technology, public article1; Honorary President Boyscouts of Saigon, Africa, Healing&Fieldwork)

Step 2: Date/Time Targets
Campaigns should be targeted when the consumer group is alert. This allows the highest conversion rates due to specific and unusual demand generated. DCAL indicates that this is time sensitive and determines the start and end of a successful campaign.

Data leads & proper insight on consumer behavior aspects help probe/filter/streamline the DCAL:

Plumbers don't write blogs even on mobile internet phones. 

• Asian mobile internet users tend to check messages in the morning.
• Office workers have lower mobile internet usage during lunch hour. (Lunchtime is actually the least active period on certain networks.)
• Across the ad network, the evening hours are the most visited. Entertainment services should peak campaigns at night based on higher download trends beginning after 9pm.

Remember this is still within the cost per click category (online) and needs to be moved to offline target generation to have a powerful mass effect. Directional analysis is crucial to be able to reach a critical mass effect.

Step 3: Technical/NonTechnical Matched Content Generation

Step 4: Customizations (i.e. GY-DCAL-DEB units )

Step 5: Increasing Conversion (Progress Monitoring)

Step 6: Re-tuning (Macro/Micro Retuning)

Step7: Personal Touch & Consideration