Did you know that networking isn't everything?

Consider cold calling, buying e-mail lists as getting to know the 'wrong' kinds of people. The list often times provides a low end solution of finding the right customer for your product. The reason word of mouth is so good is very much due to the reasons such as trust, integrity, loyalty but equally common interest. 

At GY, we specialize in data collection and filtering against hypothesis (educated guesses) followed by plugging it into a proprietary algorithm called DCAL (Directed Combinatorial Algorithmic Library). This allows us to help you 'sort' the targeted customers against the nature of your business to optimize questions such as:

1. When should I launch my ad campaign (day of month, time of day etc)?

2. What kinds of discount programs should I use?

3. What kinds of products do my customers want and need?

4. How can I build a loyal customer base effectively and efficiently?

5. How can I get more vertical sales?

6. When should I increase my horizontal sales?

7. What are the low hanging fruits?

8. Should I run a discount/gift card program and when?

9. Is my customer base highly fragmented, partially fragmented or properly or improperly defragmented?

Notes: DCAL was further developed by GY for business systems to screen and optimize data against core business criteria. The basis of our mathematics algorithm is from a genius of the 19th & 20th century Dr. Vladmir Fock. The return on selecting out the wrong customers and keeping the right ones has always proven to add significant advantage to anyone's business profitability. The benefits towards inventory management and being able to please your customers are profound. The old adage of knowing your customers' needs is greatly enhanced and repeatable since DCAL allows you to understand your clients accurately and precisely by using advanced analytics.

Imagine as an owner of a computer shop, you knew that 90% of your existing clients would be users of blackberry, google search and were readers of the Wall Street Journal. This information combined with their spending habits would allow you to buffer your inventory if you also knew that there would be a collapse of Wall Street & banking. DCAL would allow you to know this significant business information months ahead of the curve, prepare, preserve and diversify.

As an owner of small, medium or large businesses, hindsight is always 20/20. If another crash were coming ... are you sure you are prepared? If your network hasn't been optimized and DCAL'd, you could be hit in more directions than one. 

DCAL data crunch on social networks & business conversions:

Imagine what the possibilities would be if you had powerful web-based platform that allowed you to categorize your customer base? Sites such as Facebook, LinkedIn, Plaxo, MySpace, Servana all have an ability to upload your friends, colleagues and business partners. Did you know that LinkedIn, Plaxo & Servana offers a level 4-5 out of 6 in potential conversions vs. Facebook/MySpace's 2-3 out of 6 based on our DCAL analysis. This indicates that which site you promote your business matters. Just by migrating your network is free and can give your business a significant upside return.